Main duties
People in this unit group perform some or all of the following duties.
Retail salespersons
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
- Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
- Operate computerized inventory record keeping and re-ordering systems
- May conduct sales transactions through Internet-based electronic commerce
Visual merchandisers
- Design and implement window and interior displays
- Assemble visual retail displays to promote products, promotional events and seasonal change overs;
- Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
- Set up lighting systems to create a visual atmosphere
- Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services
Employment requirements
- Completion of secondary school may be required
- A university degree or college diploma may be required by some employers
- Specific subject matter courses or training may be required
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers
- Previous visual merchandising experience may be required
Job titles in NOC 64100
202 job titles are classified in this unit group.
- aluminum products salesperson - retail
- aluminum siding salesperson - retail
- appliance salesperson - retail
- art sales consultant - retail
- art salesperson
- audio equipment consultant - retail
- audio equipment salesperson
- automobile accessories salesperson - retail
- automobile leasing agent
- automobile leasing representative
- automobile sales representative - retail
- automobile salesperson
- automobile-rental counter representative
- automotives sales consultant
- bakery clerk
- bakery counter clerk
- bakery goods sales clerk
- beer store sales clerk
- bicycle salesperson - retail
- boat and marine equipment salesperson - retail
- book salesperson - retail
- bookseller
- bookstore clerk - retail
- bouquet salesperson
- bridal sales consultant - retail
- bud expert - cannabis
- budtender - cannabis
- building supplies salesperson - retail
- butcher shop clerk
- cable television service salesperson
Show all 202 job titles
- cable-TV and pay-TV sales representative
- camera equipment salesperson - retail
- camera salesperson - retail
- cannabis consultant
- cannabis educator
- car leasing representative
- car rental agent
- car rental clerk
- car sales representative - retail
- car salesperson - retail
- car-rental counter representative
- card shop clerk
- children's clothing sales clerk
- children's wear sales clerk
- children's wear salesperson - retail
- china and crystal salesperson - retail
- clock shop clerk
- clothing salesperson
- clothing salesperson - retail
- commissioned salesperson - retail
- compact disc sales clerk
- computer salesperson - retail
- confectionery sales clerk
- convenience store clerk
- corner store clerk
- cosmetics salesperson - retail
- counter clerk - retail
- custom drapery salesperson - retail
- customer service sales clerk
- deli counter clerk - food store
- delicatessen clerk - retail
- delicatessen meat salesperson - retail
- department store clerk
- display designer
- drapery and upholstery salesperson - retail
- drugstore clerk
- education courses salesperson
- electronics salesperson - retail
- exercise equipment consultant - retail
- fabric salesperson - retail
- film counter clerk
- film rental clerk
- fish market salesperson
- fish shop salesperson
- floor coverings salesperson - retail
- florist - retail
- florist salesperson
- florist shop salesperson
- food preparer - grocery store
- food store clerk - retail
- footwear salesperson - retail
- framing sales consultant - retail
- fruit seller
- fur salesperson - retail
- furniture and appliances salesperson - retail
- furniture sales consultant - retail
- furniture salesperson
- garden supplies sales clerk
- garments and other textile products sales representative - retail
- gift shop clerk
- greeting cards sales clerk
- hardware salesperson - retail
- hardware store clerk
- hearing aid sales consultant - retail
- hearing aid salesperson - retail
- hobby shop salesperson
- hospital television rental attendant
- house trailer salesperson - retail
- household appliance salesperson - retail
- housewares salesperson - retail
- hunting guns salesperson - retail
- jewellery salesperson
- kiosk sales clerk
- lawn and garden supplies salesperson - retail
- leather goods salesperson - retail
- lighting appliance salesperson - retail
- lighting salesperson - retail
- liquor store sales clerk
- lottery kiosk clerk
- lottery sales representative - retail
- magazine salesperson - retail
- magazine shop clerk
- meat counter clerk
- memorial salesperson - retail
- men's clothing sales clerk
- men's clothing salesperson - retail
- men's wear sales clerk
- mobile home salesperson - retail
- motor vehicle leasing representative - retail
- motor vehicle salesperson - retail
- motorcycle salesperson - retail
- musical instruments and supplies salesperson - retail
- newsstand clerk
- office equipment salesperson - retail
- orthopedic shoes salesperson - retail
- paint salesperson - retail
- pastry sales clerk
- personal computer salesperson - retail
- pet store salesperson
- pharmacy clerk
- photographic equipment and supplies salesperson - retail
- photographic studio clerk
- picture framing consultant - retail
- record shop salesperson
- record store salesperson
- recreational equipment rental-shop attendant
- recreational equipment salesperson - retail
- rental agent - retail
- rental clerk - retail
- rental counter representative
- retail sales associate
- retail sales clerk
- retail sales representative
- retail salesperson
- sales advisor - retail
- sales and rental clerk
- sales assistant
- sales associate - retail
- sales clerk
- sales consultant - retail
- sales consultant - retirement homes
- sales greeter
- sales order clerk
- sales promotion clerk
- sales representative - retail
- salesperson - retail
- scrap metal salesperson
- seafood counter clerk
- seafood sales clerk
- sewing machine salesperson - retail
- shoe salesperson - retail
- shop clerk
- silverware salesperson - retail
- skate shop attendant
- ski shop retail clerk
- smoke shop clerk
- sporting goods rental-shop attendant
- sporting goods salesperson - retail
- storage facility leasing clerk
- storage facility rental clerk
- storage space rental clerk
- store clerk
- store display designer
- supermarket meat clerk
- telephone equipment salesperson - retail
- television cable service salesperson
- television salesperson - retail
- tire salesperson - retail
- tobacco product clerk
- tobacco shop clerk
- tool and equipment rental clerk
- toy store salesperson
- training course salesperson
- travelling salesperson - retail
- truck leasing representative
- truck rental clerk
- truck salesperson
- upholstery and furniture repair salesperson
- used-car salesperson - retail
- video equipment salesperson - retail
- video rental clerk
- visual display stylist
- visual merchandiser
- wallpaper salesperson - retail
- watch sales clerk
- watch salesperson - retail
- wearing apparel salesperson - retail
- window display designer
- wine store sales clerk
- women's clothing sales clerk
- women's wear sales clerk
- yard goods salesperson - retail
Wages for NOC 64100 by province
Hourly wages from Job Bank for retail salespersons and visual merchandisers.
| Province or territory | Low | Median | High |
|---|---|---|---|
| Ontario | $17.60 | $17.60 | $28.85 |
| British Columbia | $17.85 | $18.72 | $30.00 |
| Alberta | $15.00 | $17.05 | $28.85 |
| Saskatchewan | $15.35 | $16.00 | $31.25 |
| Manitoba | $16.00 | $16.00 | $26.00 |
| Quebec | $16.10 | $17.00 | $27.78 |
| New Brunswick | $15.65 | $16.30 | $27.69 |
| Nova Scotia | $16.50 | $16.50 | $23.08 |
| Newfoundland and Labrador | $16.00 | $16.00 | $25.00 |
| Canada | $15.00 | $17.31 | $28.85 |
Ontario by region
| Region | Low | Median | High |
|---|---|---|---|
| Ottawa | $17.60 | $17.60 | $31.12 |
| Kingston–Pembroke | $17.60 | $17.60 | $25.00 |
| Muskoka–Kawarthas | $17.60 | $17.60 | $33.00 |
| Toronto | $17.60 | $17.60 | $27.88 |
| Kitchener–Waterloo–Barrie | $17.60 | $17.60 | $30.00 |
| Hamilton–Niagara Peninsula | $17.60 | $17.60 | $30.00 |
| London | $17.60 | $17.60 | $30.77 |
| Windsor–Sarnia | $17.60 | $18.00 | $31.00 |
| Stratford–Bruce Peninsula | $17.60 | $17.60 | $26.25 |
| Northeast | $17.60 | $17.60 | $31.25 |
| Northwest | $17.60 | $17.60 | $26.25 |
Source: Job Bank wages, reference period 2023-2024, revised November 19, 2025. Some Ontario figures are below the current general minimum wage of $17.95 per hour (since October 1, 2026); employers must pay at least the minimum wage.
Career progression and other notes
Technical or sales training programs may be provided by employers.
Progression to retail supervisory positions is possible with additional training or experience.
Similar occupations classified elsewhere
These occupations look related but belong to a different NOC unit group.
- Cashiers: NOC 65100, Cashiers
- Sales clerk supervisor: NOC 62010, Retail sales supervisors
- Stock clerk - retail: NOC 65102, Store shelf stockers, clerks and order fillers
Hiring for this occupation in Ontario?
Ontario employers with 25 or more employees must include pay, vacancy status and any AI screening in public job postings. Our HR team can prepare the contract, onboarding and policies for the hire.
Questions about NOC 64100
What is NOC 64100?
NOC 64100 is Retail salespersons and visual merchandisers, a unit group in the 2021 National Occupational Classification (NOC 2021 Version 1.0). It belongs to the broad category sales and service occupations and to TEER 4.
What TEER is NOC 64100?
NOC 64100 is TEER 4. TEER 4 generally means: high school diploma, or several weeks of on-the-job training.
What job titles are in NOC 64100?
The unit group includes 202 job titles, for example audio equipment salesperson, automobile salesperson, car rental agent, clothing salesperson, computer salesperson - retail, counter clerk - retail.
How much do retail salespersons and visual merchandisers earn in Canada?
Job Bank reports a national median of $17.31 per hour for retail salespersons and visual merchandisers, and $17.60 in Ontario. The highest provincial median is in British Columbia at $18.72 (reference period 2023-2024).
Which occupations are similar to NOC 64100?
Related occupations classified in other unit groups include cashiers (NOC 65100); sales clerk supervisor (NOC 62010); stock clerk - retail (NOC 65102).
Last updated October 2026. Sources:
- National Occupational Classification (NOC) 2021 Version 1.0, Statistics Canada and Employment and Social Development Canada
- Job Bank wages
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